Lifestyle brands are big business. Many of the larger companies are on over a billion in sales. Aeropostale is doing 4+Billions. Hollister is opening stores anywhere it wants. Expensive stores. Hollister is owned by AandFitch and Zooyork is an Ecko owned brand. I have now idea what a company like Snacton would morph into but it would be cooler than anything out there because each design has the goal of making the world better. Grow the brand and make an impact and help the fan base to grow into better and more mature consumers.
The Hollister story is fiction and it goes like this: In the 20's young Hollister decides not to go into papa's business and goes to the west indies to purchase a rubber plantation. He marries the plantation partners daughter after traveling the seas in a 50 foot sailboat for two years. They land in LA and have kids in the 40's. They start importing tropical goods and then in the 60's one of the kids starts the surf clothing and beach lifestyle image of the company. All made up to build an affinity to the 50's/60's upperclass beach comber types looking to represent that look and image. In reality Hollister is less than 10 years old. Every company has a story.
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